Easter eggs by Federico Seneca and Talmone

In the 1930s, the great commercial artist Federico Seneca (1891-1976) moved from Perugia to Milan, where he founded his own firm and started working with some major Italian companies, reaching the height of his career.

Talmone, a cocoa and chocolate company founded in 1850 in Turin, was one of the leading brands he worked for.

Here is a selection of advertisement posters from that decade, created to promote Talmone’s Easter eggs.

Seneca’s drawings, as expert Francesco Milesi has explained, became “part of the daily lives of generations and generations all across Europe, although their author – being reserved and modest – never achieved the same popularity.”

WEEKLY POSTCARD

Most Read

After the slopes of the Dolomites, après-ski by LOOX

by Barbara Palladino LOOX is an après-ski hotspot, at the station at the foot of the Obereggen Latemar ski and trekking area in the Dolomites. It...

The wondrous Gothic, medieval frescoes of the Oratory of San Pellegrino

The Oratory of San Pellegrino is located in Bominaco, a hamlet not far from Caporciano, in the province of L'Aquila. It was probably commissioned...

LUMEN: a museum of photography, 2,275 meters up high

by Barbara Palladino On the top of the Kronplatz (or Plan de Corones), near Brunico (Bolzano) – an enchanted place that only the mountains could create...

Sicilian Moor heads: a legend of universal love

by Barbara Palladino “Moor heads” or “teste di moro” are colorful, ceramic vases that represent the face of a man and a woman, with a...